The emergence of new media, accompanied by the rapid growth on mobile communication platform, this generated ubiquitous media urges a convergence of communication technology and communication design. This paper aims to study this new form of ubiquitous media by providing readers a theoretical analysis of various communication models. Emphasis is placed on examining and identifying the nature of ubiquity in mobile media. For instance, this ubiquitous media allows senders (message producer) to generate and maintain a one-to-one communication and relationship with receivers (target audience) anywhere and anytime. This change of communication system creates exciting and unpredictable challenges to designers in seeking new and possible ways to bring new ways on the communication planning process and the initiating communication imperative. In addition, this paper will also discuss the factors and limitations of designing appropriate communication for this ubiquitous media, namely the relationship with the information, the intention, the content and forms of communication design.
|Keywords:||Ubiquitous Media, Communication Design, Communication Theory, Mobile Technology|
Lecturer, School of Design, The Hong Kong Polytechnic University, Kowloon, Hong Kong
Assistant Professor, School of Design, The Hong Kong Polytechnic University, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
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