The Changing Roles of Communication Designer in Ubiquitous Media

By Pui Yuen Lee and Kung Wong Lau.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The emergence of new media, accompanied by the rapid growth on mobile communication platform, this generated ubiquitous media urges a convergence of communication technology and communication design. This paper aims to study this new form of ubiquitous media by providing readers a theoretical analysis of various communication models. Emphasis is placed on examining and identifying the nature of ubiquity in mobile media. For instance, this ubiquitous media allows senders (message producer) to generate and maintain a one-to-one communication and relationship with receivers (target audience) anywhere and anytime. This change of communication system creates exciting and unpredictable challenges to designers in seeking new and possible ways to bring new ways on the communication planning process and the initiating communication imperative. In addition, this paper will also discuss the factors and limitations of designing appropriate communication for this ubiquitous media, namely the relationship with the information, the intention, the content and forms of communication design.

Keywords: Ubiquitous Media, Communication Design, Communication Theory, Mobile Technology

Design Principles and Practices: An International Journal, Volume 2, Issue 2, pp.43-48. Article: Print (Spiral Bound). Article: Electronic (PDF File; 631.439KB).

Dr. Pui Yuen Lee

Lecturer, School of Design, The Hong Kong Polytechnic University, Kowloon, Hong Kong

Lee Pui-yuen, Vincie ia a lecturer of School of Design, the Hong Kong Polytechnic University and with lectureship in visual communication and advertising. Her research interests include new media advertising, advertising strategy and communication design. Before joining the university as academic in 2004, Vincie has over 10 years professional experience in branding and art direction, working for major HK4As advertising agencies including Ogilvy HK, Dentsu, Y.R, FCB and J.Walter Thompson. She has provided creative consultation for many local and international clients and brands and major in telecommunication sector.

Dr. Kung Wong Lau

Assistant Professor, School of Design, The Hong Kong Polytechnic University, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

Robert Lau is an assistant professor at the School of Design, The Hong Kong Polytechnic University. He is interested in creativity trainning, design thinking and environmental stimulation on creativity. He pays particular attention on the relationships between shard virtual reality and creativity tranning for design students.

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