Between Chinese Poetry and Western Typography

By Wujun Wang.

Published by The Design Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Chinese poetry, especially landscape poetry, has been translated into English for many years. But rigid language translation could not carry the Tao beauty embedded in the Chinese landscape poetry from Chinese to English. This study is to use western typography design to express Chinese landscape poetry. Chinese landscape painting will be used as an underlying structure upon which type will be placed to create a visual poem. Thus, appreciation of Chinese poetry will not just rely on English translation, but will also be supported by a visual vehicle to aid discovery of the inner beauty that has previously been lost. The purpose of the literature review is to help understand the connection between Chinese landscape poetry and painting in the context of Chinese history and Taoism. It includes short history of Chinese landscape poetry, Taoism, Tao creativity in Chinese landscape poetry and painting, concrete poetry, as well as design elements and principles. After the literature review and methodology in which a list of design processes is given, typographic design experiments are made in project studies. Each design solution focuses on different design principles such as direction, repetition, and shape association etc. The result of this thesis study will provide a different perspective for people to understand Chinese landscape poetry and enhance their visual experience through reading Chinese poems.

Keywords: Chinese Poetry, Typography, Graphic Design

Design Principles and Practices: An International Journal, Volume 2, Issue 2, pp.105-122. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.917MB).

Prof. Wujun Wang

Assistant Professor, Department of Design (graphic & information), Central Connecticut State University, New Britain, CT, USA

Professor Wang currently is an assistant professor at Department of Design (graphic and information), Central Connecticut State University. He received MA degree in fine arts form Eastern Illinois University in 2000 and MFA in graphic design form Iowa State University in 2005. After briefly working in design industry, He began to teach graphic design at Central Connecticut State University in 2006. Professor Wang teaches print based graphic design, multimedia as well as 3D. His research direction focuses on cross culture graphic design, typography and interface design.

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