Little Changes of Life: A Design Practice to Motivate Behavioral Change

By Wen Huei Chou and Chung-Wen Hung.

Published by The International Journal of Design Education

Format Price
Article: Print $US10.00
Published Online: May 6, 2016 $US5.00

This paper examines the role Fogg’s Behavior Change Model (FBM) theory can play in the design strategy for motivating behavior change with the goal of creating micro changes in daily life. Students in a design practice program test the applicability of FBM through design projects that train users to adopt more environmentally friendly micro behaviors in their daily life. Four projects from the design practice program are highlighted to demonstrate that the use of FBM in order to improve behavioral change to promote sustainable life is feasible. The applications and benefits from the use of behavioral interventions, including the behavior change process and trigger design are described in the results section.

Keywords: Fogg’s Behavior Change Model (FBM), Behavioral Interventions, Persuasive Design, Design Practice

The International Journal of Design Education, Volume 10, Issue 3, September, 2016, pp.35-48. Article: Print (Spiral Bound). Published Online: May 6, 2016 (Article: Electronic (PDF File; 886.517KB)).

Wen Huei Chou

Professor, Digital Media Design Department, National Yunlin University of Science and Technology, Douliou, Taiwan

Chung-Wen Hung

Assistant Professor, Department of Electrical Engineering, National Yunlin University of Science and Technology, Douliou, Taiwan