An Anatomy of Corporate Identity System in Design Education

By Sang-Duck Seo.

Published by The International Journal of Design Education

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study introduces an analysis of a corporate identity system for design education that enables students to expand professional knowledge and experiences. In order to address theory and research methods, this paper demonstrates a summarized standard of guidelines from corporate identity systems for design education in both academic and industrial environments. This paper includes learning and teaching instructions comprised of seven categories in creative procedures: analysis of business structure, symbol and signature, secondary identity, stationery guidelines, signage & way-finding system, promotional design and manual book guidelines.

Keywords: Corporate Identity, Brand Identity, Symbol Design, Graphic Design Education, Practicum

The International Journal of Design Education, Volume 7, Issue 1, pp.65-85. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.349MB).

Prof. Sang-Duck Seo

Lincy Professor of Art, Department of Art, College of Fine Arts, University of Nevada Las Vegas, Las Vegas, NV, USA

Sang-Duck Seo received his B.F.A. in Industrial Design from Daegu University, S. Korea and his M.F.A. in Graphic Design from Iowa State University in Ames, Iowa, USA. He is an associate professor of Art at the University of Nevada Las Vegas (UNLV), teaching graphic design & Media. He has various work experiences in both Industrial and graphic design industry such as SAMSUNG, GM DAEWOO Motors, and the KOREAN MINT in S. Korea. He is also one of 200 security designers around world, and has worked for the KOREA MINT as an associate researcher. He has presented various researches and design works in conferences/exhibitions locally and internationally. His research has been expanded on a variety of design topics including kinetic typography, brand identity, security printing design based on pedagogy & design methods.