The Design of User-defined Packaging as a Tool to Educate Visual Education Students

By Jesvin Puayhwa Yeo.

Published by The International Journal of Design Education

Format Price
Article: Print $US10.00
Published online: April 3, 2014 $US5.00

The purpose of this paper is two-fold: 1) to depict an experimental journey to understand inclusive packaging design and 2) to present an investigation of how visual communication students used packaging design as a platform to understand user-friendly design. Twenty-one students were asked to design a package with technology device(s) or non-packaging materials that can facilitate daily life by focusing on senses, sensitivity, and sensibility. The objective was to identify problems in packaging, redefine the parameters, and guide the design of senior-friendly solutions. The students were asked to explore ways in which design could help enhance the experiences of growing old and create solutions that consider senior-friendly design. The study covered three areas: user-based research, packaging research, and strategic design development. Students discussed and observed packaging difficulties of daily life. When an item was identified, users were interviewed to highlight specific problems. Packaging, materials, and manufacturing processes were also studied in parallel to promote innovative solutions. A total of 21 items were selected for redesign development. This paper describes the student projects, the process, and the learning outcomes.

Keywords: Packaging Design, Inclusive Design, Socially Responsible, Visual Communication

The International Journal of Design Education, Volume 7, Issue 3, May 2014, pp.1-9. Article: Print (Spiral Bound). Published online: April 3, 2014 (Article: Electronic (PDF File; 1.103MB)).

Prof. Jesvin Puayhwa Yeo

Assistant Professor, School of Art, Design, and Media, Nanyang Technological University, Singapore, Singapore

Prof. Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a Singapore-based multidisciplinary designer and an assistant professor at the School of Art, Design & Media of Nanyang Technological University. Her research interests are focused on historical and contemporary cultural changes, particularly related to Asian cultures, Asian studies and typography. Jesvin’s research has been presented at international conferences like International Design Alliance (IDA) Congress and the AIGA Design Educators Conference, and her work has been published in journals and design magazines including the International Journal of Design Creativity & Innovation (Taylor & Francis) and Applied Typography 22. Her works have also been exhibited at 798 Art District in Beijing, the Museum of Contemporary Art in Washington D.C., and she has won international awards such as Red Dot Award (Communication Design), Design for Asia Award, and How International Design Awards, to name a few.