Communication Design and (New) Image Management

By Emilio Vilar.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Published Online: May 5, 2016 $US5.00

An image is something powerful: it establishes how an entity is perceived and it affects how audiences interact with it. Communication design assumes a particular responsibility in image building as it intervenes in setting the interface between organizations and its publics, thus determining how their relationship is established. This relationship is now subject to new dynamics, whose evolution and effects are difficult to anticipate. Challenges for project practice today stem from the need to integrate current concerns, such as creating value, promoting inclusiveness, ensuring sustainability, with the requirements of a digital world and the global network: user control, flexibility, immediacy, instant feedback, and automatic reward.

Keywords: Communication Design, New Media, Organizations

The International Journal of Design in Society, Volume 10, Issue 2, June, 2016, pp.35-38. Article: Print (Spiral Bound). Published Online: May 5, 2016 (Article: Electronic (PDF File; 687.968KB)).

Dr. Emilio Vilar

Associate Professor, Communication Design Department, University of Lisbon, Lisbon, Portugal