Brazilian Smartphone Users and the Driving Context

By Manuela Quaresma, Rafael Goncalves and Marcela Rodrigues.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The smartphone has become a common device in Brazilians’ daily lives and their sales have increased in the country considerably in recent years. Brazil is the fifth largest global smartphone market. In parallel, the use of mobile phones inside vehicles has also been increasing. Considering these two factors, designers should be aware of the characteristics of the context of use when designing for smartphones. In order to gather that information, an online survey was conducted to list the main behavioral patterns and contextual inquiry sessions were conducted to deepen the understanding of the relationship between drivers and smartphone use. According to the data analysis, it is concluded that there are different variables that may affect directly in the drivers’ behavior: time spent on road; affinity with technology; pleasure in driving; concern about safety. Regardless the adopted attitudes, the goal are the same: the search for convenience and comfort during the driving task. The paper ends with the identification of four different personas that specify the vast majority of Brazilian smartphone users/drivers.

Keywords: Human Computer Interaction, Driver Behaviour, Smartphone

The International Journal of Design in Society, Volume 11, Issue 3, pp.11-31. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.355MB).

Prof. Manuela Quaresma

Researcher, Professor, Arts and Design Department, Laboratory of Ergodesign and Usability Interfaces, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil

Manuela Quaresma is a Professor and Researcher in the Arts and Design Department at the Pontifical Catholic University of Rio de Janeiro. She teaches in both undergraduate and graduate Design courses, focusing in human centered design. Her research topics of interest include: ergodesign, user centered design, product and human-computer interaction usability, automotive design and ergonomics, and interaction design.

Rafael Goncalves

Student, Arts and Design Department, Laboratory of Ergodesign and Usability Interfaces, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil

Rafael Goncalves is a Student at the Pontifical Catholic University of Rio de Janeiro.

Marcela Rodrigues

Student, Arts and Design Department, Laboratory of Ergodesign and Usability Interfaces, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil

Marcela Rodrigues is a Student at the Pontifical Catholic University of Rio de Janeiro.