Designing for Experience: A Practical Investigation

By Sara Fortier and WonJoon Chung.

Published by The International Journal of Design in Society

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Article: Print $US10.00
Article: Electronic $US5.00

Recently, there has been a shift in the design discipline away from its traditional focus on designing stand-alone products, to considering a product as one component of an entire system of user or customer experiences. While a few firms have begun to embrace customer experience design through a system’s lens, their processes are not well documented. As such this paper aims to understand how existing companies have successfully pioneered this shift through an empirical investigation of experience-centric design firms and agencies. Principal questions addressed through the research include; What are the methods currently being used by professionals to conduct research specific to experience design? How do these findings reflect on the larger field of design?
Through a multiple case study analysis five patterns were identified as being particularly critical when designing for experience. They focus on being holistic, human centered, transdisciplinary, integrated, and empowering.

Keywords: User Experience, Experience Design, Design Methodology, Human Centered, Holistic Approach

The International Journal of Design in Society, Volume 6, Issue 2, pp.81-93. Article: Print (Spiral Bound). Article: Electronic (PDF File; 436.193KB).

Sara Fortier

School of Industrial Design, Carleton University, Ottawa, Ontario, Canada

WonJoon Chung

Assistant Professor, School of Industrial Design, Carleton University, Ottawa, Ontario, Canada

Experience in product design and design research. Research interests include 1) Collaborative Prototyping in an Interdisciplinary Context for Product innovation, 2) Ethnographic Design Research for User-Centered Design Approach and 3) Design Methods and theory development. BA-KonKuk University, South Korea; MA-The Ohio state University; PhD-Institute of Design, Illinois Institute of Technology