Design has a great responsibility in society. It is one of the most important drivers in our culture, yet it often goes unnoticed or unrecognised. To affect positive change we have to stop peddling “drugs” in the form of eye-candy and designer façades and set about establishing a value system, providing constructive services to society. Design needs to be people-serving and to operate within society, not without. As educators directing design curricula in a changing world, we have to ask ourselves significant questions about the role of designers in this society and as a cultural force. The summer of 2011 in England saw scenes of people looting the latest consumer commodities, leading to a sense of despair at a society that values hollow consumer objects above real values. As the Arab world riots for democracy, our children riot for sportswear and KFC. Our current obsessions with celebrity and achievement, often unmerited, are only symptoms of a greater malaise. We believe that human values provide the key to happiness and a balanced society. First and foremost it is essential to value the self. This requires opportunity for genuine reflection and growth as an individual with a sense of one’s attributes and abilities. It is also essential to value one’s relationships with others, to value friendship and family, to be rewarded on merit and to work for the good of others. However, to truly value the self, one needs to feel valued. Here is the fault-line, disenfranchised people, most notably young people who feel they already have been discarded, pursue magpie baubles: material trophies from a meaningless crusade. This paper explores the role of design within a social context.
|Keywords:||Creative, Design Curriculum, Responsibilities of Designers, Social Design, Human Interaction, Future Design, Service Design, Information Design, Desire, Human Needs|
Postgraduate Coordinator, Future Design, Digital Arts and Design Academy, Teesside University, Middlesborogh, UK
Chair and Dean, School of Creative Design & Interactive Media, Universitas Siswa Bangsa Internasional, Jakarta, Indonesia