Exploring the Chinese Costume and Its Influence on the Contemporary Fashion Market

By Yan He Beal.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Today’s global fashion market has become increasingly international and multicultural. Many international fashion designers, manufacturers, and consumers are inspired by traditional Chinese clothing and decorative motifs. However, there is lack of understanding of the historic significance of Chinese costume. In this study, new perspectives in the history of fashion are used to explore the evolution of Chinese dress, from “Dragon robes” of the imperial era to the creation of new fashions like the “Qipao”, “Zhongshan costume”, and “Tang Zhuang suit” that have symbolized modern Chinese identity. This research explores the evolution of Chinese dress, the social significance of dress in China, and the influences of traditional Chinese dress on the contemporary fashion market.

Keywords: Fashion, Design, Society, Historic Costume, Modern Clothing, Chinese Culture, Translating Chinese Identity

The International Journal of Design in Society, Volume 7, Issue 1, pp.19-28. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.378MB).

Yan He Beal

Associate Professor, Department of Fashion Design and Merchandising, Marymount University, Arlington, Virginia, USA

Dr. Yan He Beal is currently an Associate Professor in the Department of Fashion Design and Merchandising at Marymount University, Arlington, Virginia, United States. She received her Ph.D. in Clothing, Textiles, and Merchandising from Florida State University. She has a Master’s Degree in Computer Science and Telecommunications, and a Bachelor’s degree in Electrical Engineering. Her research work has been focused on international fashion marketing, development and applications of computer systems in the textile/apparel/retail industry, management of technological innovation, and business strategy in the retail industry. The results of her research on the international retail market were recently published in a new textbook on International Buying. She received the “International Education Award” from California State University in 2005 for developing a new global education course “History of Eastern Fashion.” She also received the Coleman Fellowship Award from California State University in 2009 for developing the course “Entrepreneurship in International Retailing.”