Diffusion of Fashion Innovations: Turn of the Century Oregon Capes

By Jennifer M. Mower, Elaine L. Pedersen and Leslie Davis Burns.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Capes were a popular outdoor garment in the 1890s and one of the most frequently illustrated outdoor garments in fashion magazines Harper’s Bazar and The Delineator and mail-order retailer Sears Roebuck and Company. While researching late 19th and early 20th century outdoor extant Oregon garments, we found large numbers of capes, more than other outdoor garments, and wondered about the influences on their adoption and use. The purpose of our work was to determine the usefulness of Rogers's theory of diffusion of innovations related to a single case study of historical style adoption: the adoption and diffusion of capes in turn-of-the-century Oregon (19th century to 20th century).

Keywords: Diffusion of Innovations, Fashion Theory, Oregon, Capes

The International Journal of Design in Society, Volume 7, Issue 1, pp.41-50. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.975MB).

Dr. Jennifer M. Mower

Design and Human Environment, Oregon State University, Corvallis, OR, USA

Jennifer M. Mower’s specialization is historic consumer behavior of apparel. She received her BA from Southern Oregon University and her PhD from Oregon State University, USA. She currently teaches fashion history through e-campus at O.S.U.

Dr. Elaine L. Pedersen

Associate Professor, Department of Design and Human Environment, Oregon State University, Corvallis, Oregon, USA

Dr. Elaine L. Pedersen’s specialization is the historic and cultural aspects of material culture. Her scholarship includes textile design reflecting her interest in culture and history, research on 19th century far Western dress in the U.S., explorations on the process of theory development, and concept analyses of creativity and theory. She received her BA from the University of Washington, her MA from Michigan State University, and her PhD from the University of Minnesota.

Dr. Leslie Davis Burns

Professor and Department Chair, Design and Human Environment, Oregon State University, Corvallis, OR, USA

Dr. Leslie Burns’ specialization is the social psychology of consumer decision making related to apparel products. She received her BA from Washington State University and her PhD from Purdue University, USA. She is a professor in the School of Design and Human Environment at Oregon State University, Corvallis, Oregon, USA.