Designer Focus on Happiness

By Maryam Heidaripour and Jamshid Emami.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Published online: June 25, 2014 $US5.00

This paper seeks to examine the extent of psychological achievements regarding happiness in order to employ them through design interventions for promoting happiness in Iranian society. The study, therefore, includes two descriptive and experimental phases. The descriptive phase focuses on providing a snapshot of where positive psychology on defining happiness stands today. Accordingly, a model is presented to enable designers to merge soft functionalities into the design field, namely the elements of happiness via experience design. The next phase discusses the model and challenges facing the social context. The experimental phase revealed that positive psychological strategies for boosting happiness are not fruitful for the Iranian society, and raised three potential hypotheses for defining the causes of such a mismatch. Subsequently, a scenario is proposed through considering the experiment findings and reflective observation, which inspires and persuades Iranian users to break their routines and experience a new feeling resulting from subjective well-being strategies.

Keywords: Happiness, User Experience, Positive Design, Emotional Design

The International Journal of Design in Society, Volume 7, Issue 4, August 2014, pp.1-12. Article: Print (Spiral Bound). Published online: June 25, 2014 (Article: Electronic (PDF File; 810.564KB)).

Maryam Heidaripour

Master's Degree Student, Industrial Design, Faculty of Fine Arts, University of Tehran, Tehran, Tehran, Iran (Islamic Republic of)

Maryam Heidaripour is an industrial designer interested in exploring new ways to design the world. Her passion is in creating designs that influence human behavior for social benefit. Her current focus is on bringing participatory and co-creation practices to design for changing behavior. In 2010, she obtained her BS degree in industrial design with "A Playful Search for Happiness." In this project she practiced cultural effects on emotional responses, and established an experience to find a pathway to happiness.

Jamshid Emami

Iran (Islamic Republic of)