Negotiating Identities in the Designs for New Luxury Condominiums in Neo-liberal India

By Dhara Ramesh Patel.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Published Online: November 24, 2015 $US5.00

This paper focuses on the phenomenal embrace of luxury condominiums as the desired and preferred residential typology for elite clients in the wake of neo-liberal economic and social transformations in India. It analyses luxury condominiums to expose complex phenomenon of changing desires and identities through emergent issues of utopian living, aspiring cosmopolitans, social mobility and new elite formation fostered by the processes of globalisation. The salience of these models as expressions of social mobility denote the critical role played by this new housing type in relation to the socio-cultural transformations advanced by the emergent Indian cosmopolitan landscape. A single project of luxury condominium in the global node of Mumbai is investigated exploring its role in staging the social patterns and in projecting identities. The investigation attempts to understand patterns of post occupation inhabitation by using spatial analysis, and to study user aspirations and interpretations associated with luxury condominiums through interviews and participant observation. This paper is based on a partial fieldwork carried out for a current PhD research project.

Keywords: Condominium Living, Identity Projection, Globalisation

The International Journal of Design in Society, Volume 9, Issue 4, December, 2015, pp.15-29. Article: Print (Spiral Bound). Published Online: November 24, 2015 (Article: Electronic (PDF File; 1.485MB)).

Dhara Ramesh Patel

Ph.D Candidate, Faculty of Architecture Building and Planning, Melbourne School of Design, University of Melbourne, Melbourne, Victoria, Australia