Industrial design students begin their education learning the fundamentals of artistic composition. They next learn how to draw with correct perspective and shading, often by studying simple forms and existing objects. At the intermediate level, they are suddenly confronted with the task of creating objects of their own invention–objects that are no longer artistic expressions but designed and manufacturable products. It is my experience, teaching at this level, that this is a leap that students struggle with. Lacking a transitional methodology, the students have a hard time delivering much more than a single, simple solution. The form generating methodology that I offer my students solves three problems. First, it encourages them to begin their project by providing a simple starting point that defies procrastination. Second, it presents a step-by-step process, utilizing verbal modifiers, that encourages them to generate and evolve many ideas from that single point of departure. And third, at each step of the process, it reinforces the concepts of visual language that all manufactured objects share.
|Keywords:||Form Generation, Visual Language, Visual Semantics|
Assistant Professor, Design Department, California State University, Santa Ana, CA, USA