Nowadays it is essential to conceive design solutions based on real needs and expectations of everyday-users. In order to do that, we need to understand people and their experiences, and to involve them in the design process whenever possible. In this paper we will show you an empirical study in the field of graphic design in which we intended to know and understand the potential users of an interactive printed object capable of motivating and improving the contact between its user and a new city, and therefore a new culture. We adopted a user-centred design methodology based on an iterative cycle that begun with a round of preliminary interviews that led to a probes exercise, and later to a usability study of a primary prototype, and its redesign. The result of this process was the "Inside Lisboa" kit, a useful, functional, and pleasant object that meets the needs and expectations of its users, and helps to make the visit to Lisbon into a memorable experience. Through this study we proved the true value and benefits that an approach based on the principles and methods of user-centred design may have in a graphic design project.
|Keywords:||User-centered Design, Graphic Design, Emphatic Design, User Experience, Interaction|
Independent Designer, Lisbon, Portugal
Professor, Research Centre in Architecture, Urban Planning and Design, Faculty of Architecture, University of Lisbon, Lisbon, Portugal
Invited Assistant Professor, Faculty of Architecture, University of Lisbon, Lisbon, Portugal