In recent years, the United States has been in a constant state of war; resulting in a reassertion of our society’s need for patriotic symbols and questions regarding local and global perceptions of presently used symbols. This study asks the question, is the visual representation of a horse recognizable as having meaning and value as a patriotic symbol of the United States of America. The review of existing literature explores the historical the relationship between humankind and the horse in the United States of America from the first European settlements to today. The review also investigates the values that our culture attributes to the symbolism of the horse and will compare them to values that are attributed to other patriotic symbols to establish an understanding of those values in our society. Teresa Bateman (2001) tells us that the bald eagle was chosen in 1782 as the national emblem after much debate, and recent events have called to action our patriotic values and brings to question what other symbols could be used to profess our patriotic values. This study uses a survey and quantitative assessments of popular perceptions of the horse as a symbol. The results of this study are intended to help designers who are asked to design logos that include a symbol of a horse as a graphic element and companies who are considering using a horse symbol as a graphic element.
|Keywords:||Values, Culture, Visual Representation|
Assistant Professor, Department of Design, University of Central Oklahoma, Edmond, Oklahoma, USA