The Implementation of Visual Communication Design Media after Conducting Service-Learning Program

By Listia Natadjaja.

Published by The International Journal of Visual Design

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Visual communication design study mostly puts emphasis on the implementation of media such as print and digital media. The development of media is rapid; however, the use of media is still related to the current need. In a visual communication design class that implements a Service-Learning program, students are assigned to do a destination branding project which helps private owners and the local government in need to promote cultural, historical and other potential places. Students come up with various media, and based on agreement, some are donated to the client. After a year, a research was conducted to find out the implementation of visual communication design media. The research used a qualitative method through in-depth interviews and field observations with related clients. There are internal and external aspects that influence the decision to implement visual communication design media. It turns out that certain media can help to boost the promotion and have social and economic influences. The research findings can give information on how visual communication design media can function effectively after conducting a Service-Learning program.

Keywords: Visual Communication Design, Destination Branding, Service-Learning

The International Journal of Visual Design, Volume 6, Issue 2, pp.33-45. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.594MB).

Assoc. Prof. Listia Natadjaja

Lecturer, Visual Communication Design Department, Art and Design Faculty, Petra Christian University, Surabaya, Indonesia

Listia Natadjaja is an Associate Professor of Visual Communication Design Department, Art and Design Faculty at Petra Christian University, Surabaya-Indonesia. Her bachelor’s degree is in Architectural Engineering and her two master’s degrees are in Civil Engineering from Petra Christian University and Multimedia Design from Dongseo University, South Korea. She has had experience in Product Development while working as a professional and is interested in visual communication design, especially in packaging and multimedia design. She has implemented Service-Learning programs in her packaging design and visual communication design classes.