Visual communication design study mostly puts emphasis on the implementation of media such as print and digital media. The development of media is rapid; however, the use of media is still related to the current need. In a visual communication design class that implements a Service-Learning program, students are assigned to do a destination branding project which helps private owners and the local government in need to promote cultural, historical and other potential places. Students come up with various media, and based on agreement, some are donated to the client. After a year, a research was conducted to find out the implementation of visual communication design media. The research used a qualitative method through in-depth interviews and field observations with related clients. There are internal and external aspects that influence the decision to implement visual communication design media. It turns out that certain media can help to boost the promotion and have social and economic influences. The research findings can give information on how visual communication design media can function effectively after conducting a Service-Learning program.
|Keywords:||Visual Communication Design, Destination Branding, Service-Learning|
Lecturer, Visual Communication Design Department, Art and Design Faculty, Petra Christian University, Surabaya, Indonesia