Cinedesign is a manifestation of audiovisual design and part of the domain of communications design. The study presented here provides a structural overview of the nature of graphic and typographic design present in motion pictures, while discussing the principles of design applied to audiovisual typography and scenographic graphic design. It considers the elements available to the designer for interpreting the contents of a movie story and transforming them into messages. Studying typography and graphic design in motion pictures requires consideration of the active interaction between time and space expressed by the articulation of images, sound and movement. Focused in the cinematic narratives, and discretely in the visual discourse, the formal, functional, semantic and narrative elements that constitute their practice, art and language are exposed. Typography is an important component of graphic design, especially in movie titles and cinematic credits design. As a manifestation of communications design, it is subjected to certain conditions and principles, such as the fate of graphic design as the practical objective manifestation of visual communications, and how the aesthetics of graphic design—i.e., the feeling of pleasure derived from graphic images—are defined by the dialectic of form and function.
|Keywords:||Typography, Graphic Design, Audiovisual, Motion Pictures, Cinema, Communications Design, Design Education|
Head of Department, Department of Industrial Design , Art Institute, University of Brasilia, Brasilia, DF, Brazil