Cinedesign: Principles of Audiovisual Design in Motion Pictures

By Luiz Fernando Las-Casas.

Published by The International Journal of Visual Design

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Cinedesign is a manifestation of audiovisual design and part of the domain of communications design. The study presented here provides a structural overview of the nature of graphic and typographic design present in motion pictures, while discussing the principles of design applied to audiovisual typography and scenographic graphic design. It considers the elements available to the designer for interpreting the contents of a movie story and transforming them into messages. Studying typography and graphic design in motion pictures requires consideration of the active interaction between time and space expressed by the articulation of images, sound and movement. Focused in the cinematic narratives, and discretely in the visual discourse, the formal, functional, semantic and narrative elements that constitute their practice, art and language are exposed. Typography is an important component of graphic design, especially in movie titles and cinematic credits design. As a manifestation of communications design, it is subjected to certain conditions and principles, such as the fate of graphic design as the practical objective manifestation of visual communications, and how the aesthetics of graphic design—i.e., the feeling of pleasure derived from graphic images—are defined by the dialectic of form and function.

Keywords: Typography, Graphic Design, Audiovisual, Motion Pictures, Cinema, Communications Design, Design Education

The International Journal of Visual Design, Volume 6, Issue 2, pp.47-54. Article: Print (Spiral Bound). Article: Electronic (PDF File; 3.435MB).

Dr. Luiz Fernando Las-Casas

Head of Department, Department of Industrial Design , Art Institute, University of Brasilia, Brasilia, DF, Brazil

Dr. Las-Casas graduated from the University of Brasilia–the academic manifestation of the modernist utopia–in 1978 in art education and began to work in the communications design milieu in the Brazilian capital. In 1982, with a scholarship granted by the Ministry of Education, he went to Brooklyn, New York, to attend Master classes in communications design at the Pratt Institute, completing studies and earning a Masters of Science degree in 1984. After working as head designer for the government in cultural and educational promotion, he became a professor at the University of Brasilia, specializing in topics related to typography, editorial design, and research in audiovisual design, through the doctoral studies developed at the Steinhardt School of Education of New York University, in the Art Education Program, with his oral presentation approved in March of 2006. Presently, as head of the Desenho Industrial Department, he teaches typographic courses and research in audiovisual design and typography.