Design as System: An Approach to Graphic & Multimedia the Design from the Perspectives of Chaos & General Systems Theories

By Blanca Castaldo Suau, Federico Fernández Díez and Josep Maria Monguet Fierro.

Published by The International Journal of Visual Design

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Viewing design through the prism of science could give an extraordinary twist to the modern theory of art and design. Establishing, for example, a parallel between the modern concept of design or art and physical systems would enable us to provide a theoretical explanation for the existence of unpredictable, chaotic behaviour in the elements of a design. Furthermore, it would enable the thesis that, contrary to received wisdom, any design project–even one based on scientific methods–is by its very nature indescribable in its totality as, even though we can identify its parts or elements, we can never observe the overall set of interactions between its components.

Keywords: Static and Dynamical Designs, Complexity, Chaotic Behavior of Design Elements, Correlation Grid, Connectivity, Variety

The International Journal of Visual Design, Volume 6, Issue 1, pp.1-14. Article: Print (Spiral Bound). Article: Electronic (PDF File; 3.116MB).

Prof. Blanca Castaldo Suau

Graphic Design Department Head, Graphic Design Department, Informatics Department, Escola Superior de Disseny de les Illes Balears, Palma, Illes Balears, Spain

Blanca Castaldo Suau, (Sóller, 1967), is a graphic and multimedia designer. She has a Bachelor in Fine Arts from Barcelona University (1992), and a Multimedia Master from UIB and the London Royal College of Arts (1994). Since 1992, she has taught computer aided design at the Escola Superior de Disseny of Palma (Mallorca), and has been a school leader in the testing and subsequent implementation of the different design studies (graphic, interior, product, fashion, jewellery, modelling and modelling illustration, artistic ceramics) for the last 20 years in Spain, where she collaborated as a teacher and as the Head of the Department of Computer Media, and Graphic Design.

Dr. Federico Fernández Díez

Educator, Department Projectes d'Enginyeria, Universitat Politècnica de Catalunya, Barcelona, Spain

Federico Fernández Díez is doctor in educational sciences and a researcher in the Department of Engineering Projects at the Higher Technical School of Industrial Engineering of Barcelona, UPC. He is member of the Project Engineering Research Group: Design, Communication and Sustainability. He has published several books, among which we can point out La dirección de producción para cine y televisión; Manual Básico de Lenguaje y Narrativa Audiovisual; El Libro del Guión, Goya-Dalí, del capricho al disparate; and Consultoría Ambiental, Producción cinematográfica: del proyecto al producto.

Dr. Josep Maria Monguet Fierro

Educator, Department Expressió Gràfica a l'Enginyeria, Universitat Politècnica de Catalunya, Barcelona, Spain

Dr. Monguet Fierro is an engineer, e-designer, and a professor at Barcelona High School of Industrial Engineering, UPC, as well as an industry coordinator in i2Cat (Research Foundation for Advanced Internet). He is a member of the Executive Board of Barcelona Centre for Design and the Executive Board of Association of Professional Designers. He was the Vice Chancellor at the Universitat Politecnica de Catalunya (UPC), the director of the Degree in Design at UPC, the director of the Degree in Multimedia at both UOC and UPC, and the director of the Multimedia Laboratory at UPC. His professional and research activity is focused on innovation in business models based on the application of ICT and design.