Warning Signs—A Visual Debt Avoidance System: Can a System of Visual Signs Persuade Consumers to Become Wary of Their Debt?

By Dan Paulus.

Published by The International Journal of Visual Design

Format Price
Article: Print $US10.00
Published online: January 9, 2015 $US5.00

Visual warning signs and systems were examined for successful attributes effective in reducing injury or harm. A visual system of warning signs was created to persuade consumers to become aware of their debt in hopes of persuading them to make more appropriate decisions concerning their spending. This created system of warning signs has been tested through online surveys, resulting in 82.8% of participants finding the system to be effective in persuading consumers to become wary of their debt. The created warning signs have the potential to positively affect the consumer. This warning system could help consumers make appropriate decisions concerning the purchases they desire and weigh their ability to repay acquired debt. It could aid in fostering a stronger financial future for those interested in enhancing the quality of their lives. The application and implementation of a visual warning system has the potential to help consumers become aware of their spending habits. The consequences of irresponsible spending and consumption have contributed to the failure of personal relationships, the filing of bankruptcy, the foreclosure of property, and the recent economic recessions around the world. If consumers as a whole were more effectively warned about the detrimental affects of debt, many individuals and families could weather financial storms.

Keywords: Warning Signs, Warning Systems, Debt, Spending, Reduce Harm, Persuasion

International Journal of Visual Design, Volume 9, Issue 1, March 2015, pp.1-14. Article: Print (Spiral Bound). Published online: January 9, 2015 (Article: Electronic (PDF File; 619.378KB)).

Dan Paulus

Assistant Professor, Art Department, University of Wisconsin-River Falls, River Falls, WI, USA