|Published Online: April 29, 2016||$US5.00|
This paper considers the concept of palimpsest as a way of reading eroded signage and metaphorical relationships it might have to remembered places and experience. Exposed to the eroding forces of time, materiality and the elements, urban signs may tell stories that reach beyond their original meanings. As part of lived space, they also intersect with our lives, marking both the erased layers of commerce and the nature of recollected narrative. It is concerned with story telling though a reflection on signage typography as a form of palimpsest. It explores intersections between narratives of personal experience and these erosions in lived space. Using the potentials of spatio-temporal typography, one asks what is the potential of eroding typography on signs to enhance the evocative nature of re-collective storytelling. Accordingly, this paper seeks to communicate subjective experiences through a creative reflection upon typography as painted wall advertising, posters and billboards, through to the concept of typography in moving image.
|Keywords:||Typography, Moving Image, Movie Title Sequence, Graphic Design, Spatial Temporal Modality|
Senior Lecturer, School of Art and Design, Auckland University of Technology, Auckland, New Zealand