Renovating Fashion Design Practice: Reflection and Redirection

By Tania Splawa-Neyman.

Published by The International Journal of Design Management and Professional Practice

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Article: Print $US10.00
Article: Electronic $US5.00

How can provenance be utilised as a tool to develop a way of practicing fashion design? The move towards sustainable and ethical modes of fashion design practice has led to a re-evaluation of the purpose of fashion design. A change in the purpose of design, demands a change in the process of design. The challenge for practitioners of fashion design is developing appropriate methodologies to achieve this goal. Drawing on the theories and methodologies of redirective practice (Fry 2007) and reflective practice (Schön 1983), this paper suggests a template for future fashion design praxis. Within practice-based research, seeing redirection as renovation is a helpful analogy when developing new methods of practicing design. The meaning of renovation in relation to fashion design practice may be explored through the experimental application of three possible strategies: revival, reshaping, and replacement. Embedded within these generative metaphors are fresh approaches to reconsider the utilisation, modification or relinquishment of existing designerly ways.
This paper suggests a methodology whereby the use of generative metaphor illuminates the potential of provenance to facilitate a fashion design practice that is appropriate for a sustainable future.

Keywords: Fashion Design, Reflective Practice, Redirective Practice, Generative Metaphor, Design Process, Design Research

The International Journal of Design Management and Professional Practice, Volume 6, Issue 2, pp.21-27. Article: Print (Spiral Bound). Article: Electronic (PDF File; 244.209KB).

Tania Splawa-Neyman

Casual Lecturer, Fashion Program, School of Architecture and Design, RMIT University, Melbourne, Victoria, Australia

Tania Splawa-Neyman is a fashion practitioner and sessional lecturer in the Fashion Program, School of Architecture and Design, RMIT University, Melbourne, Australia. She is currently undertaking post graduate study with the commencement in 2010 of a research project titled: Remnant Gleaning: fashioning the redirection of design practice. This research aims to discover ways of practicing fashion design which are compatible with a sustainable future, through reflection on/of existing practice. Her research interests are epistemology of practice, design through make and sustainable practices.