The Systemic Perspective in Conceptual Product Design in the Context of Strong Diversity

By John Cardozo V., Bernabé Hernandis O. and Nélida Ramírez Triana.

Published by The International Journal of Design Management and Professional Practice

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From a systems perspective, this paper explores the conditions imposed on the design of products in markets founded in the variability and personalization. It also explores ways/strategies to reduce the difficulties resulting in increased complexity, as proposed by Ramani et al. (2004), and it covers "from the volume of information generated through the necessary infrastructure for the development of this variety of products." Systemic approaches are based "on the modeling of the factors that comprise the design, using the accumulated experience in each phase of development, establishing an initial definition of the design and the common elements, extrapolating to a wide range of products regardless of the characteristics" (O. & Briede Hernandis W. 2009). From this perspective, the importance of conceptualization in product design linked to the company strategy should be resized, establishing which aspects are more sensitive and decisive in the development of product systems, while providing them with a systemic view that considers the product (in its hard and soft dimensions) and its many variants such as an integral and integrated system. The variability and personalization features are not "added," but rather intrinsic properties incorporated from the conceptual design phase.

Keywords: Conceptual Design, Systemic Applied to the Design, Product System Design, Design for Variability, Design Process, Design Strategy

The International Journal of Design Management and Professional Practice, Volume 6, Issue 4, pp.39-56. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.653MB).

Assoc. Prof. John Cardozo V.

Assistant Professor, Design Department, Engineering and Management Faculty, Universidad Nacional de Colombia, Valencia, Comunitat Valenciana, Colombia

Cardozo is an Industrial designer and received his MBA. Cardozo is currently a PhD candidate at the Universitat Politècnica de València, Spain and has been a professor/researcher at the Universidad Nacional de Colombia in the department of Design for 12 years. Cardozo’s research has focused primarily on systemic application of project development concerning the form and method of design in manufacturing SME´s, and the implications of variability and customization imposed on such organizations. Another field of study that Cardozo is researching is related to the product configuration systems and solving problems in which criteria are handled involving dynamic processes and operational systems.

Dr. Bernabé Hernandis O.

PhD Professor/Researcher, ETSID - Escuela Técnica Superior en Ingeniería del Diseño, Universitat Politècnica de València, Valencia, Comunitat Valenciana, Spain

Hernandis is the director of the research group ROIs, the Polytechnic University of Valencia, Spain, which is focused on the application of systemic design of products and services.

Asst. Prof. Nélida Ramírez Triana

Assistant Professor, Design Department, Engineering and Management Faculty, Universidad Nacional de Colombia, Valencia, Comunitat Valenciana, Colombia

Ramírez is an Industrial designer and received her Marketing and Quality Postgraduate. Ramírez is currently a PhD candidate at the Universitat Politècnica de València, Spain and has been a professor/researcher at the Universidad Nacional de Colombia in the department of Design for 12 years. Ramirez's research has focused primarily on product design and human welfare. Another field of study, are the studies related to poverty reduction.