Beyond Words: A Practical Guide with Tools for Verbal Communication in Design Projects

By Ulrike Rogler and Anne Bergner.

Published by The International Journal of Design Management and Professional Practice

Format Price
Article: Print $US10.00
Published online: November 10th, 2014 $US5.00

Successful communication of design, particularly in project work and teams that are both interdisciplinary, is crucial for common understanding and for motivating project partners, and thus ultimately for the success of the design. However, designers still underestimate the value of language and verbal communication as a core competence, which often leads to unsuccessful presentations and disputes over design and its infrequently quantifiable contents. In our study “Do you Speak Design?”, we examined verbal communication in design processes and identified the following factors for successful verbal communication: the extent of personal vocabulary in describing significance and effects, precise statements using verbal/visual combination as well as applying logical argumentation patterns in communicating design contents. The authors introduce three tools, which can support designers in communicating with process partners during the product development process.

Keywords: Language, Design Terminology, Design Processes, Collaboration, Communication

The International Journal of Design Management and Professional Practice, Volume 7, Issue 4, December 2014, pp.11-20. Article: Print (Spiral Bound). Published online: November 10th, 2014 (Article: Electronic (PDF File; 563.166KB)).

Ulrike Rogler

Research Associate, Integrated Product Design, Faculty of Design, University of Applied Sciences Coburg, Coburg, Bayern, Germany

Prof. Anne Bergner

Professor, Faculty of Design, University of Applied Sciences Coburg, Coburg, Bayern, Germany

Anne Bergner currently holds the position of a professor for design basics, theory of design and design communications at the faculty of design, University of applied sciences in Coburg, Germany. She has received her diploma of industrial design from the State Academy of Art and Design Stuttgart, Germany. Anne Bergner was holding the position of visiting professor at the Bauhaus-Universitaet Weimar (2005) and several teaching positions, amongst others visiting lecturer at the IIT, Guwahati, India (2004). As designer she worked for companies like Siemens, Gaggenau and BMW in various fields of transdisciplinary design including design strategy, branding and design management. Anne Bergner’s work and research has been published in several German journals including Form, DesignReport and Gateway. She is also a member of a research group on the “fuzzy front end” of innovation at the University of applied sciences, Munich, Germany. Her major research interest is concentrated on Interdisciplinary work and communication, Design mediation and the use of language in design processes.