Motivations and Challenges Facing Female Game Design Students and Professionals: Lessons to Better Support Women in the Game Design Field

By Danny Godin and Isabel Prochner.

Published by The International Journal of Design Management and Professional Practice

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The female to male ratio of students in game design higher education programs and designers in the video game industry is low. In Montreal, Canada, an international centre for video game development, the proportion is approximately 1:5. Our research also indicates that female game design students are less confident in the school-to-work transition and more likely to apply game design training to other fields. The goal of this study is to understand the perceptions, motivations, and challenges of female video game design students and professionals. This exploratory study involves in-depth surveys with female and male game design students and professionals in Montreal. The first phase, completed in May 2013, involved students and alumni from one higher education program. The second and third phases will begin in September 2013 and expand the study to other higher education programs and to industry professionals. Our presentation will share the outcomes of the first phase of research, which include the development of student personas and insights into the perceptions, motivations, and challenges facing female game design students and professionals. Project outcomes can inform recommendations to better attract, encourage, and support women in the video game design field and throughout the school-to-work transition.

Keywords: Video Game Design, Women, School-to-work Transition

The International Journal of Design Management and Professional Practice, Volume 9, Issue 2, June 2015, pp.11-26. Article: Print (Spiral Bound). Article: Electronic (PDF File; 612.049KB).

Danny Godin

Substitute Professor, Creation and New Media, Université du Québec en Abitibi-Témiscamingue, Montréal, Québec, Canada

Isabel Prochner

Doctoral Student, Faculté de l'aménagement, Université de Montréal, Montréal, Québec, Canada